вЂњOkay boomerвЂќ the guy all you want, Will Smith is killing it on TikTok. With over 64 million fans, heвЂ™s now one of those most popular people on TikTok. He brilliantly parlayed that into contest wins, commercials and even a stint on The Amazing Race. King used his video editing talents to become one of the most popular users on TikTokвЂ™s predecessor Vine. Rather, developing skills and having an eye for engaging content can shoot you straight to the top. You donвЂ™t have to be a celebrity or so-called вЂњbeautiful personвЂќ to be successful on the platform. Zach King is a great example of one of the cool aspects of TikTok. When thousands of people jump on the bandwagon with their own versions, youвЂ™ve got yourself a viral video (and serious bragging rights).

Perhaps most commonly though, one creative user will pair a popular song with a humorous challenge, nostalgic recollection or relatable musing. Singers duet with world-class pianists, and on the lower-brow side of things, users can simply get into one-sided arguments with an influencer.

вЂњDuetsвЂќ allow users to piggyback off of an already popular post. For instance, there was the вЂњfamous relative checkвЂќ where the user either proves they are, or blatantly lies about, being related to a celebrity of some kind. Today, the type of content wildly varies, often following different trending video types. Lip-syncing and dancing videos were a large part of the content in the early days of the app.

The platform has been so successful that both Facebook and Instagram have incorporated similar functionality, continuously adjusting their вЂњReelsвЂќ to more closely match TikTok. TikTok video length began at 15 seconds, was upped to 60 seconds, and earlier this year further increased to three minutes. TikTok is one of the fastest-growing social media platforms in the world, with all posts being video-based.

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